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Memory Care Costs Explained: How Long-Term Care Insurance Can Help

Jun 24, 2025 | Memory Care

Caring for a loved one with memory loss can be emotionally and financially overwhelming. One of the most common questions families face is: How much does memory care cost?

Understanding the pricing, services, and financial resources available can help families make informed decisions with greater peace of mind.

At The Village at Gainesville, we know that choosing a memory care community is a significant decision, which is why we offer a simple, affordable, all-inclusive, comprehensive, and personalized memory support. Our team is committed to enriching the lives of seniors at every stage of care.

What Is Memory Support, and What Is Included in Memory Care?

Memory care and memory support are specialized long-term care services designed for individuals with Alzheimer’s disease, other types of dementia, and different cognitive

impairments. Unlike general assisted living communities, memory care communities provide enhanced security, specially trained staff, and structured programs tailored to support cognitive health.

Services typically included in memory care pricing include:

  • 24/7 supervision and support
  • Assistance with activities of daily living (ADLs), such as bathing, dressing, and medication management
  • Nutritious meals and snacks
  • Housekeeping and laundry
  • Cognitive therapies and memory-enhancing activities
  • Secure indoor and outdoor spaces

These services create a safe and supportive environment that promotes dignity, routine, and connection.

a woman sitting in the kitchen with her senior parents with dementia

Understanding the Cost of Memory Support

At The Village at Gainesville, memory support is offered with one flat monthly fee — no hidden costs or surprise charges. Unlike many communities that use tiered pricing models based on the level of care, we offer an all-inclusive approach with consistent, transparent pricing.

That monthly fee includes:

  • 24-hour personalized dementia care
  • Assistance with daily living activities
  • Medication management
  • Security and safety measures
  • Specialized memory support programming
  • Housekeeping and meals

What makes our memory care different?
In addition to affordability and simplicity, we combine two leading dementia care models:

  • The Botes Memory Method – Developed by dementia specialist Sira Botes
  • Positive Approach to Care® (PAC) – Created by world-renowned dementia educator Teepa Snow

With caregivers trained in both, we’re equipped to support individuals living with Alzheimer’s disease, Lewy body dementia, and more.

At The Village at Gainesville, memory care isn’t one-size-fits-all — it’s personalized, professional, and purpose-driven, all under one predictable monthly rate.

How Long-Term Care Insurance Can Help Cover Memory Support Costs

Long-term care insurance is one of the most effective ways to pay for memory care. These policies are specifically designed to cover the costs of medical care and services that support older adults with chronic health conditions, including those in memory care communities and assisted living facilities.

Most long-term care insurance plans cover:

  • Assistance with activities of daily living (ADLs)
  • Memory support programs
  • Stays in licensed memory care or nursing home facilities
  • Home health care services, depending on the policy

Before activating a policy, families should review their loved ones’ care plans and confirm which services are covered. Working with a financial advisor or specialist in an insurance company can also provide clarity.

Additional Financial Assistance and Payment Options

While long-term care insurance can significantly offset costs, there are additional resources available to help families cover memory support expenses, such as:

  • Reverse mortgages: Allow homeowners to use home equity to pay for care
  • Veterans benefits: Veterans Aid and Attendance Benefits can help eligible Veterans and spouses pay for memory support
  • Medicaid: May cover some memory care costs, depending on eligibility and state programs

Tools like the Genworth Cost of Care Survey can help families compare costs by region and plan more effectively. It’s also wise to explore communities that offer flexible pricing structures and bundled service plans.

a woman with her arms around her senior mother with dementia

Factors To Consider When Estimating the Cost of Memory Support

Every individual’s care needs are unique. When estimating the monthly cost for memory support, consider the following:

  • The level of care required (early-stage vs. advanced dementia)
  • Services included in the base price vs. additional fees
  • Community amenities (e.g., therapy programs, security systems, on-site medical staff, including 24/7 care access from registered nurses)

Asking the right questions during your research will ensure that the memory support community is a good fit for your loved one and your budget.

Why Memory Support Communities Like The Village at Gainesville Are Worth the Investment

Choosing a memory support community is more than a financial decision—it’s a commitment to your loved one’s quality of life. At The Village at Gainesville, our memory support neighborhood offers far more than basic care. Residents benefit from:

  • Highly trained, compassionate associates
  • Daily life-enrichment activities designed to enhance cognitive function
  • A safe, thoughtfully designed environment that fosters independence and social connection

For families, this means peace of mind knowing their loved ones are in a secure place where they are valued, engaged, and supported.

Plan Ahead To Ensure Your Loved One Gets the Care They Deserve

At The Village at Gainesville, we understand the financial challenges of providing memory support for your loved one. Our dedicated team is here to help you navigate memory support costs and explore financial options that may be available to you.

Schedule a tour today to learn more about our community and see how compassionate, expert memory support can fit into your financial plan.

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